Deep dives into our strategic thinking, creative process, and results.
Copper Branch — Mena Massoud Influencer Collab
Copper Branch
Copper Branch wanted to make noise in the plant-based space. To do it, they teamed up with Mena Massoud, the star of Disney’s Aladdin and author of Evolving Vegan. Over four months, we created content that tied Copper Branch into cultural moments — from Halloween to the Superbowl — and pushed it out across both Copper Branch’s channels and Mena’s.
Read case study →DSW — Winter Boots
DSW
For DSW’s Winter Boots Campaign, we wanted to capture the energy of the season in a way that felt bold and unforgettable. So we brought winter to Toronto — in September. By transforming a downtown rooftop into a snowy set, we created video and photo content that showed off DSW’s winter boots long before the snow arrived.
Read case study →Jägermeister — X Warehouse
Jägermeister
Jägermeister had a problem: people weren't ordering it in bars. Most saw it as the drink you take at the very end of the night, or something you buy for a house party.
Read case study →Colorectal Cancer Canada — Save a Peach Campaign
Colorectal Cancer Canada
To raise awareness about colorectal cancer, Colorectal Cancer Canada wanted a campaign that was bold, playful, and memorable. We developed the Save a Peach Campaign — a creative activation designed to spark conversations, drive awareness, and encourage early screening.
Read case study →Grand and Toy — Make Work Work, Everywhere
Grand and Toy
After COVID, work was no longer tied to a desk. People were working from kitchens, coffee shops, and backyards. Grand & Toy wanted to show it could help small businesses and entrepreneurs succeed anywhere.
Read case study →Jägermeister — Santa Cruz
Jägermeister
When Jägermeister teamed up with Santa Cruz Skateboards and skate legend Jeff Kendall, the product was already powerful: a limited-edition board designed to sell out on sight. Our role was to make the Canadian launch more than a product drop. We set out to build a story — one that teased, questioned, and pulled skate culture in before the boards ever hit shelves.
Read case study →Taste of Nature — Dark Chocolate Launch
Taste of Nature
Taste of Nature introduced its new Dark Chocolate Snack Bar — a bar made with over 50% nuts, layered with caramel, and finished with real dark chocolate on the bottom and a drizzle on top. Certified organic, non-GMO, gluten-free, kosher dairy, and vegan, the bars were designed to feel indulgent but also nutritious.
Read case study →Grace Foods — Olympics Campaign
Grace Foods
The Olympic Games bring the world together through sport. We helped Grace Foods join that stage by creating a campaign filled with social posts and print assets inspired by Olympic energy.
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